[BCAB] cinema AD app trial, greater access to film
contact at seanrandall.me
Tue Jul 4 11:24:07 BST 2017
This is excellent. I can't go, but really, to have the AD available in an app when it's already in some but not all cinemas would
The RNIB are well-placed to help apps like Moviereading coordinate a central repository of AD content (for VOD, tV and cinema) which
would really help the market continue to thrive.
IT and Accessibility Specialist
Email Contact at SeanRandall.me
Phone +44 (0) 1905 692280
Or visit My LinkedIn Profile for my blog posts, areas of interest and qualifications at http://UK.LinkedIn.com/in/AccessibleSean
From: Bcab [mailto:bcab-bounces at lists.bcab.org.uk] On Behalf Of John Paton
Sent: Tuesday 04 July 2017 11:16 AM
To: BCAB Discussion List
Subject: [BCAB] cinema AD app trial, greater access to film
I've been asked to send the following invite to the list. We have another AD app trial coming up, this time with cinemas and we want
people to help us test this technology. The report for the last trial should be on the RNIB website but I know some people had
trouble finding it so if anyone wants a copy emailed to them then you can get one by emailing the
broadcasting at rnib.org.uk<mailto:broadcasting at rnib.org.uk> email address and asking.
We would like to invite blind and partially sighted users of audio description to a screening of Beauty and the Beast to help test
Moviereading in cinemas. Moviereading is the same app that was used in the previous AD app trial. We're working with the UK Cinema
Association to gather feedback on receiving AD this way in a cinema.
The screening will be at the Odeon cinema in Covent Garden, London on Sunday 6 August at 10.30am. We've got a limited number of
tickets available for anyone who'd like to come along. There will be no cost to attend and the app is free to download.
We request all those interested in attending to please email broadcasting at rnib.org.uk<mailto:broadcasting at rnib.org.uk> with their
name, contact number, age, name of their sighted guide (if they're bringing one). They will be required to download the Moviereading
app to their smart phone (only iOS or Android) prior to the screening.
All attendees will also be requested to share feedback on the functionality of the app. Children are welcome but it must be the
parent or guardian who applies for tickets.
Please feel free to share this email with your friends, colleagues, family - anyone you think might be interested in this screening
and would like share feedback. However, we kindly request people to only book a place if they're certain they'll be joining us as
places are limited.
It must be noted that attendees will be part of a focus group for testing a new app-based solution for delivering AD.
In the UK, most English language films from the weekly box office chart are available to watch with AD in cinemas across the
country. Cinema-goers usually borrow a headset from the box office when they buy their ticket and clip that in when the main feature
starts. Even so, RNIB receives complaints when AD users have been given headsets that do not work or the film is not scheduled in a
screen that supports AD. There are still a number of cinemas that, mainly for financial reasons, are unable to provide AD
In 2015, RNIB undertook a successful three month trial of the MovieReading app for home use. The app was really well-received and
there was significant demand from participants, requesting that this technology be made available for use in UK cinemas.
Following lengthy discussions with the UK cinema industry, RNIB is thrilled to invite AD users to this screening in the hope that -
if successful - this approach might be taken forward as a longer-term trial by the cinema industry.
Once again, please remember that tickets for the screening are limited, so please register interest by sending an email to
broadcasting at rnib.org.uk<mailto:broadcasting at rnib.org.uk> to book a place.
Digital Advocacy Executive
RNIB (Royal National Institute of Blind People)
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