[BCAB] cinema AD app trial, greater access to film

Laurent Cadet de Fontenay laurentd at gmail.com
Wed Jul 5 08:52:20 BST 2017


Hi Sean!

I think that we're probably on the same page when it comes to a
balance between taking responsibility for catering for one's own
disability-specific circumstances to engage in life fully, while also
advocating for society to be as accessible as possible. I think that
multiple avenues for access also provides choice. My concern was also
based primarily on what would happen for people with learning
difficulties who can't get on with voiceover on a smartphone if this
app-based method of providing AD were to become the default when going
to the movies due to lower cost for the cinema chains.

And then there is also the fact that I wrote a strongly worded email
last night expressing a one-sided opinion straight back from a night
out -- I'm back at work now, in a slightly more cogent state. But
still maybe a debate worth stirring around what is technologically
possible vs what message gets sent out regarding responsability for
providing access.

All best
Laurent


On 7/5/17, Sean Randall <contact at seanrandall.me> wrote:
> Hi,
>
> Whilst I agree with you that the onus shouldn't necessarily be placed upon
> the Vi person in an ideal circumstance, the reality of
> day-to-day life is that the onus is placed upon us for a lot of things.  I
> often find myself needing to use my technology to read
> print when out and about, find information online which would be otherwise
> available to me could I see etc.
>
> During the original RNIB test as a parent of a sighted child, the ability to
> have the AD separated from my own television was a
> great benefit to me - I felt as if making my daughter suffer through extra
> description she didn't need but I did was unfair.  This
> would carry over nicely to the cinema - our closest is a small place which
> doesn't yet have the facility for description.
>
> I feel that if parents of younger blind people with no extra disabilities
> furnish their children with the belief that the onus
> should be on society to adapt, our blind youth are going to be very
> disappointed when they grow up.  Of course, we should champion
> accessible, usable design all the way. But would a person with hearing loss
> expect to be given hearing aids to enjoy a film? Of
> course not. Their particular brand and model and method of working are
> particular to them. This app system need not take away
> anything from the industry that's already present and growing, but simply
> add another avenue of access, just as technology has been
> doing for decades gone bye.
>
> s.
>
> __
> Sean Randall
> IT and Accessibility Specialist
> Email Contact at SeanRandall.me
> Phone +44 (0) 1905 692280
> Or visit My LinkedIn Profile for my blog posts, areas of interest and
> qualifications at http://UK.LinkedIn.com/in/AccessibleSean
>
> -----Original Message-----
> From: Bcab [mailto:bcab-bounces at lists.bcab.org.uk] On Behalf Of Laurent
> Cadet de Fontenay
> Sent: Tuesday 04 July 2017 11:25 PM
> To: BCAB Discussion List
> Subject: Re: [BCAB] cinema AD app trial, greater access to film
>
> Hi all
>
> My issue with this method of delivery is that it puts the onus on the
> visually impaired person to own a smartPhone. This should by
> no means be a given, as some of us may not have such devices either by
> choice or by virtue of individual circumstances, including
> age or learning / motor disability. This adds a layer of complexity to
> people of varying ability being able to go to the movies and
> have AD available to them and potentially takes the responsability for
> provision away from these who cash in on the action.
>
> Laurent
>
> Sent from my iPhone
>
>> On 4 Jul 2017, at 21:15, Angela Owen <angela at theowens.plus.com> wrote:
>>
>> Hi All
>>
>> I was also involved in the trial of the Moviereader app with RNIB a
>> couple
>> of years ago, and although I found the audio description on my phone to
>> be
>> good when it worked properly, it would often stop synchronising with the
>> film and would either speak at the wrong times or stop speaking
>> altogether.
>>
>> Although description through the app could be a good alternative method
>> of
>> audio description if developed and improved, I still prefer it to come
>> through on the TV or phone along with the programme I am watching.
>>
>> Best wishes
>> Angela
>>
>> -----Original Message-----
>> From: Bcab [mailto:bcab-bounces at lists.bcab.org.uk] On Behalf Of Yusuf
>> Osman
>> Sent: 04 July 2017 17:20
>> To: BCAB Discussion List
>> Subject: Re: [BCAB] cinema AD app trial, greater access to film
>>
>> My issue with the original trial was that the audio description track
>> either
>> didn't sync with the movie at all, or if it did it would get out of sync
>> and
>> then would not sync again. My feeling was nice concept but left a lot to
>> be
>> desired in the application. But perhaps I was the only one who
>> experienced
>> this. If I'm  around  on the day I might think about  going.
>> Yusuf
>>
>> Sent from my iPhone
>>
>>> On 4 Jul 2017, at 16:39, John Paton <John.Paton at rnib.org.uk> wrote:
>>>
>>> Hi Steve,
>>>
>>> The idea of the initial app trial was that audio description apps were
>> starting to be used and we needed to know whether this was a benefit or a
>> problem for blind and partially sighted people. Should we encourage it or
>> advise against it?
>>>
>>> There are difficulties associated with a separate repository of audio
>> description tracks. Content shown in different places is often a
>> different
>> cut and may even be at a different frame rate so currently there is
>> little
>> reuse possible for existing AD tracks. Even without the technical hurdles
>> the licensing conversations for AD tracks are less straightforward than
>> you
>> would think. We continue to explore this idea but so far the best option
>> is
>> still to get video on demand providers to audio describe their content as
>> part of their platform. We've had some progress here with companies like
>> Netflix and there's further potential now that Ofcom will be empowered to
>> put pressure on VOD service providers.
>>>
>>> The potential for the app in cinemas is more straightforward since the
>> track can be linked to the cinema chain and they could then offer AD on
>> all
>> their showings in all cinemas rather than only on a specific few. I
>> suspect
>> that is why the UK Cinema Association is interested. If cinemas are
>> potentially considering this then should we be encouraging them or are
>> there
>> unforeseen problems that mean we should tell them to hold off for now?
>> That
>> is why we need another trial.
>>>
>>> Best regards,
>>>
>>> John
>>>
>>> -----Original Message-----
>>> From: Bcab [mailto:bcab-bounces at lists.bcab.org.uk] On Behalf Of Steve
>>> Nutt
>>> Sent: 04 July 2017 15:41
>>> To: 'BCAB Discussion List'
>>> Subject: Re: [BCAB] cinema AD app trial, greater access to film
>>>
>>> Bear in mind that RNIB trials tend to fizzle out to nothing.  I
>>> trialled for example, MovieReading for iOS and Android.  I thought it
>>> was successful, but we never heard anything more as triallists.  Now
>>> it looks like RNIB just dropped it.
>>>
>>> All the best
>>>
>>> Steve
>>>
>>> -----Original Message-----
>>> From: Bcab [mailto:bcab-bounces at lists.bcab.org.uk] On Behalf Of John
>>> Paton
>>> Sent: 04 July 2017 11:16
>>> To: BCAB Discussion List <bcab at lists.bcab.org.uk>
>>> Subject: [BCAB] cinema AD app trial, greater access to film
>>>
>>> Hi there,
>>>
>>>
>>>
>>> I've been asked to send the following invite to the list. We have
>>> another AD app trial coming up, this time with cinemas and we want
>>> people to help us test this technology. The report for the last trial
>>> should be on the RNIB website but I know some people had trouble
>>> finding it so if anyone wants a copy emailed to them then you can get
>>> one by emailing the
>>> broadcasting at rnib.org.uk<mailto:broadcasting at rnib.org.uk> email address
>> and asking.
>>>
>>>
>>>
>>> We would like to invite blind and partially sighted users of audio
>>> description to a screening of Beauty and the Beast to help test
>>> Moviereading in cinemas. Moviereading is the same app that was used in
>>> the previous AD app trial. We're working with the UK Cinema
>>> Association to gather feedback on receiving AD this way in a cinema.
>>>
>>>
>>>
>>> The screening will be at the Odeon cinema in Covent Garden, London on
>>> Sunday
>>> 6 August at 10.30am. We've got a limited number of tickets available
>>> for anyone who'd like to come along. There will be no cost to attend
>>> and the app is free to download.
>>>
>>>
>>>
>>> We request all those interested in attending to please email
>>> broadcasting at rnib.org.uk<mailto:broadcasting at rnib.org.uk> with their
>>> name, contact number, age, name of their sighted guide (if they're
>> bringing one).
>>> They will be required to download the Moviereading app to their smart
>>> phone (only iOS or Android) prior to the screening.
>>>
>>>
>>>
>>> All attendees will also be requested to share feedback on the
>>> functionality of the app. Children are welcome but it must be the
>>> parent or guardian who applies for tickets.
>>>
>>>
>>>
>>> Please feel free to share this email with your friends, colleagues,
>>> family - anyone you think might be interested in this screening and
>>> would like share feedback. However, we kindly request people to only
>>> book a place if they're certain they'll be joining us as places are
>> limited.
>>>
>>>
>>>
>>> It must be noted that attendees will be part of a focus group for
>>> testing a new app-based solution for delivering AD.
>>>
>>>
>>>
>>> In the UK, most English language films from the weekly box office
>>> chart are available to watch with AD in cinemas across the country.
>>> Cinema-goers usually borrow a headset from the box office when they
>>> buy their ticket and clip that in when the main feature starts. Even
>>> so, RNIB receives complaints when AD users have been given headsets
>>> that do not work or the film is not scheduled in a screen that
>>> supports AD.  There are still a number of cinemas that, mainly for
>> financial reasons, are unable to provide AD equipment.
>>>
>>>
>>>
>>> In 2015, RNIB undertook a successful three month trial of the
>>> MovieReading app for home use.  The app was really well-received and
>>> there was significant demand from participants, requesting that this
>>> technology be made available for use in UK cinemas.
>>>
>>>
>>>
>>> Following lengthy discussions with the UK cinema industry, RNIB is
>>> thrilled to invite AD users to this screening in the hope that - if
>>> successful - this approach might be taken forward as a longer-term
>>> trial by the cinema industry.
>>>
>>>
>>>
>>> Once again, please remember that tickets for the screening are
>>> limited, so please register interest by sending an email to
>>> broadcasting at rnib.org.uk<mailto:broadcasting at rnib.org.uk> to book a
>>> place.
>>>
>>>
>>>
>>>
>>> John Paton
>>> Digital Advocacy Executive
>>> RNIB (Royal National Institute of Blind People)
>>> 105 Judd St, London, WC1H 9NE
>>>
>>> t: 020 7391 2314
>>> i: (500) 2314
>>> e: John.Paton at rnib.org.uk<mailto:John.Paton at rnib.org.uk>
>>> w: www.rnib.org.uk<http://www.rnib.org.uk/>
>>>
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